The popularity of video content is growing very fast with predictions showing that over 82% of all the traffic will go down to this platform by the year 2021. This is out of the mere fact that people would prefer watching videos than reading content and actually 59% of critical decision-makers in a company would rather watch a video than having to read articles and blog posts. It has also been a proven fact that video marketing types when it comes to brand recognition due to the fact that it creates a vivid memory of the brand, makes the users be loyal, they are shareable in social media and that people perceive this to be a fashionable way of advertising brands. This, therefore, means that for you to remain on the competitive edge as a marketer, you need to know how to make good videos and to do it consistently. Outlined below are some easy steps in making the right YouTube videos.
Topics play a crucial role when it comes to having the right YouTube videos. The most difficult phase for many people is the initial one of coming up with the right strategy, ideas and action plans and even though this doesn’t have to be the pattern. If you already are in possession of a good website that is optimized in good blog content, then the next thing that you just have to do is to repurpose the content into videos. It is easy to take note of blog posts that you should repurpose in this manner because you could just identify those that are already performed well. Having to do your own research in your blog posts to see those words that were able to give you good traffic, social shares and conversions will be able to give you a good place to start. There is no gambling when it comes to original content that was already accepted by the consumers because it would be one of the most engaging videos you can put out there.
In the appropriate video script would also be able to win you a good audience. The script is important in bringing out the content in a way that the final consumer can be able to follow and find it interesting and also be able to understand exactly what you want to communicate. Various factors would affect your video script which you need to take time to understand them such as inclusivity of call-to-action, the tone you use in the video and also the video length itself.
The filming of the video also matters when it comes to having awesome YouTube videos. Not every cool video would need all the fancy gear and that also with a good budget, you could develop a good video having to use your phone, a cheap microphone and also natural light.